VSP Foods Pvt. Ltd. approached Keydesigns for designing packaging for their upcoming product “Appa Chivda”. Appa Chivda is based traditional recipe in the region of Latur-Udgir in Maharashtra state. For creating the Key Brand Attribute, we used elements from traditional regional attire. The Chivda has a very specific yellow colour because of usage of turmeric. The packaging is designed using a colour palette which reflects the product’s actual appearance.