Keydesigns has supported Lokmangal Mauli Distilleries on complete Branding and packaging solution for this whisky. It was a brand new product from the distillery. Our involvement was right from giving a name to the product till designing all the packaging.
For creating the brand name a lot brainstorming took place, we sought references from the area which brand hails. After multiple rounds of discussions, visual interpretations we along with the client zeroed down to BlackBuck, which is the animal found in abundance in that area.
Logo type celebrates the elegant, composed posture of the animal.
We were involved in selection of appropriate catalogue design of the bottle. The label of the bottle has been designed to go well with the form of the bottle. We chose an elegant black and gold combination as brand colours. Canister was chosen as the format for secondary packaging, to add to the elegance and create a premium shelf presence.